Build A Beer Privacy Policy
This
Privacy Policy describes how your personal information is collected, used, and
shared when you visit or make a purchase from www.buildabeer.co.za (the
“Site”).
PERSONAL
INFORMATION WE COLLECT
When you
visit the Site, we automatically collect certain information about your device,
including information about your web browser, IP address, time zone, and some
of the cookies that are installed on your device. Additionally, as you browse
the Site, we collect information about the individual web pages or products
that you view, what websites or search terms referred you to the Site, and
information about how you interact with the Site. We refer to this
automatically-collected information as “Device Information.”
We collect
Device Information using the following technologies:
- “Cookies” are data files that are placed
on your device or computer and often include an anonymous unique identifier.
For more information about cookies, and how to disable cookies, visit
http://www.allaboutcookies.org.
- “Log files” track actions occurring on
the Site, and collect data including your IP address, browser type, Internet
service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are
electronic files used to record information about how you browse the Site.
Additionally
when you make a purchase or attempt to make a purchase through the Site, we
collect certain information from you, including your name, billing address,
shipping address, payment information (including credit card numbers [[INSERT
ANY OTHER PAYMENT TYPES ACCEPTED]]), email address, and phone number. We refer to this information as “Order
Information.”
When we
talk about “Personal Information” in this Privacy Policy, we are talking both
about Device Information and Order Information.
HOW DO WE
USE YOUR PERSONAL INFORMATION?
We use the
Order Information that we collect generally to fulfill any orders placed
through the Site (including processing your payment information, arranging for
shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information
to:
Communicate
with you;
Screen our
orders for potential risk or fraud; and
When in
line with the preferences you have shared with us, provide you with information
or advertising relating to our products or services.
We use the
Device Information that we collect to help us screen for potential risk and
fraud (in particular, your IP address), and more generally to improve and optimize
our Site (for example, by generating analytics about how our customers browse
and interact with the Site, and to assess the success of our marketing and
advertising campaigns).
SHARING
YOUR PERSONAL INFORMATION
We share
your Personal Information with third parties to help us use your Personal
Information, as described above. For example,
we also use Google Analytics to help us understand how our customers use the
Site--you can read more about how Google uses your Personal Information
here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics
here:
https://tools.google.com/dlpage/gaoptout.
Finally, we
may also share your Personal Information to comply with applicable laws and
regulations, to respond to a subpoena, search warrant or other lawful request
for information we receive, or to otherwise protect our rights.
BEHAVIOURAL
ADVERTISING
As
described above, we use your Personal Information to provide you with targeted
advertisements or marketing communications we believe may be of interest to
you. For more information about how
targeted advertising works, you can visit the Network Advertising Initiative’s
(“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt
out of targeted advertising by:
FACEBOOK -
https://www.facebook.com/settings/?tab=ads
GOOGLE -
https://www.google.com/settings/ads/anonymous
BING -
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally,
you can opt out of some of these services by visiting the Digital Advertising
Alliance’s opt-out portal at:
http://optout.aboutads.info/.
DO NOT
TRACK
Please note
that we do not alter our Site’s data collection and use practices when we see a
Do Not Track signal from your browser.
DATA
RETENTION
When you
place an order through the Site, we will maintain your Order Information for
our records unless and until you ask us to delete this information.
MINORS
The Site is
not intended for individuals under the age of 18.
CHANGES
We may
update this privacy policy from time to time in order to reflect, for example,
changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more
information about our privacy practices, if you have questions, or if you would
like to make a complaint, please contact us by e-mail at
privacy@buildabeer.co.za